Megan Haynes

After an RFP involving six other agencies, Metro’s low-cost Food Basics banner has named Toronto-based agency Open as its AOR.

“The Food Basics banner has gone through an evolution over the last year, introducing three key pillars that are driving all our business decisions,” said Nancy Modrcin, senior director of marketing for Metro Ontario, in a release. Those three pillars include “always fresh,” “always in stock,” and “always great prices.” Open’s jobs will be to amplify those three pillars in all brand efforts to connect with Ontario consumers, she says. The account includes all advertising and promotional planning.

http://strategyonline.ca/2014/12/03/food-basics-names-new-aor/